FORMULATION
OF SOCIAL MEDIA CONTENT STRATEGY FOR BABYRAF JAKARTA TO INCREASE REVENUE
GROWTH
Delanny Dwi Nugrahini
Sani1, Nila Armelia Windasari2
Institut Teknologi
Bandung, Indonesia
delanny_nugrahini@sbm-itb.ac.id1,
nila.armelia@sbm-itb.ac.id2
Abstract
BabyRaf Jakarta is a company engaged in the rental of children's toys and baby
needs from birth to 8 years old. This company was founded in 2018. From the
beginning until the end of 2021, the company experienced an increase in revenue.
Even during the initial conditions of the pandemic. However, at the beginning
of 2022, the trend of fluctuating income tends to decrease. As an effort to
improve company performance, BabyRaf Jakarta is
trying to focus on attracting customers according to its target market.
Companies use social media Instagram to increase customer awareness. The
company has a social media strategy, namely displaying several 4 types of
content that are distributed through Instagram ads. After evaluation, the
strategy is less than optimal in attracting customer interest to use products
from BabyRaf. With the problem of social media owned
by BabyRaf Jakarta, the author conducted various
analyzes and then formulated a marketing strategy through social media
Instagram, namely prioritizing the use of content that contains a portfolio of
products and prices as well as informational content and its implementation.
The analysis used is competitor analysis and root cause analysis. Competitor
analysis aims to examine products, sales and marketing strategies of
competitors from BabyRaf Jakarta. Meanwhile, Root
Cause Analysis aims to identify the root causes of BabyRaf
Jakarta's social media problems that are not performing well. The next step is
to conduct a survey to find out the preferences of potential and existing
customers in their interest in choosing Instagram content. There are 4 types of
content studied, namely Informational Content, Product Portfolio & Price
Content, Review Customer Content, and Promo & Discount Content. The survey
results were processed quantitatively and analyzed using the Independent Sample
T-test and ANOVA calculations. Based on the survey results, customers are more
interested in the two types of content, namely Informational Content and
Product Portfolio & Price Content. The solution to these problems is listed
in the implementation plan which is outlined in the content schedule. In the
content schedule, the content that is most in demand by customers according to
the survey results, has more broadcast schedules than other types of content.
Then, social media content recommendations are made as strategy implementation content.
Keywords: children's toy rental, digital
marketing, social media content, root cause analysis
Introduction
The height of those born
in Indonesia ranks fourth after China, India and the United States. Every year
an average of 4.8 million children are born in Indonesia. The National
Population and Family Planning Agency (BKKBN) estimates there will be an
additional 500,000 new births in early 2021. Based on the BPS report,
Indonesia's population in mid-2021 will increase to 272.68 million people (Penyususn 2021). Then, the population of Indonesia is reported to
have increased again to 275.77 million people by mid-2022. That number is up
1.13%.
Figure 1. Indonesia's population in mid-year (2015-2022)
Source: Badan Pusat Statistik,
2021
Based on data from BPS,
there are currently 30.83 million early childhood children in Indonesia (Penyususn 2021). Of these, 13.56% were infants (age < 1 year),
57.16% were toddlers (aged 1-4 years), and 29.28% were preschoolers (aged 5-6
years). The sex ratio of Indonesia's early childhood is 103.44. This figure
shows that there are more boys at an early age than girls. Meanwhile, according
to the area of residence, as many as 55.94% of early childhood children live in
urban areas.
Figure 2. Percentage of early childhood (0-6 years) in 2021
(Source: Badan Pusat
Statistik, 2021)
With population growth in
Indonesia which is increasing every year, especially early childhood, it is an
opportunity for the company to start a rental business for children's toys and
baby equipment. Many children's needs are needed by parents, especially young
families that must be met. Judging from the results of the population census
according to BPS, the composition of the population is mostly Gen Z and
Millennials at 27.94% and 25.87%, respectively (Penyususn 2021).
Figure 3. 2020 Population census results
In today's era, technology
is very developed. Especially with the existence of social media which is a
place to share stories, experiences, and even shop. It was recorded that in 2021,
internet and social media users in Indonesia were 73.7% and 61.8% (Hootsuite 2021). Instagram is ranked third as the largest social
media user in Indonesia with 86.6% of the population.
Figure 4. Data on internet and social media user trends in
Indonesia 2021
(Source: (Hootsuite 2021))
Napoleon Cat's report
shows that there are 91.01 million Instagram users in Indonesia in October
2021. It is noted that the majority of Instagram users in Indonesia are from
the 18-24 year age group, which is 33.90 million. The age group of 25-34 years
is the second Instagram user in the country. It is noted that 16.9% of the
users of this application are female, while 15.3% are male.
Figure 5. Instagram Users By Age Group & Gender (October 2021)
Source: Annur, 2021
BabyRaf Jakarta
has been established since 2018. BabyRaf Jakarta
offers various kinds of children's toys and baby needs from 0 - 8 years old.
Currently, the company is formulating a marketing strategy using social media
Instagram. The company has analyzed that the most important strategy today
apart from raising capital is marketing and Instagram is the right social media
to be used in BabyRaf Jakarta's marketing strategy (Demirer 2022). With this strategy, BabyRaf Jakarta achieved stagnant sales and has not yet
achieved maximum results. The objectives of this
research are as follows to analyze various factors that affect sales performance
through social media analytics, to find out effective and optimal social media
promotional strategies on Instagram that will increase BabyRaf's
sales performance, and to determine the strategy used to keep customers loyal
to BabyRaf Jakarta through social media marketing (Hasby, Armayuda, and Haq 2020).
Methode
Research at BabyRaf Jakarta was
conducted using quantitative methods. This study uses a quantitative method
because the data to be processed is ratio data and the focus of this research
is to determine the magnitude of the influence between the variables studied.
According to (Sujarweni
2014) quantitative research is a type of
research that produces findings that can be achieved (obtained) using
statistical procedures or other means of quantification (measurement). While the notion of Quantitative Research
Methods, according to (Sugiyono
2017) is a research method based on the
philosophy of positivism, used to examine certain populations or samples, data
collection using research instruments, data analysis is quantitative or
statistical, with the aim of testing hypotheses that set. One of the tools used
in the quantitative method to collect data from this research is using scenario-based
questionnaires. Scenario-based questionnaires is a survey method that aims to
identify the respondents decision rules using their
responses to a series of scenarios. By distributing surveys to BabyRaf Jakarta's target market segments, the company hopes
to gain insight into how appealing BabyRaf Jakarta
Instagram content affects their willingness to use its services.
1.
Analysis
A survey
was conducted to find out the preferences of potential and existing customers
in choosing which content is more interesting. In addition, to determine the
level of people's purchasing power when they see a product from the content
strategy that the company conveys to customers. The questionnaire was
distributed using Google Forms which was distributed to potential and existing
customers, according to what has been explained in the data collection section.
There are 216 respondents who have participated in this final project
questionnaire. In this study, the authors used the single factor Analysis of
Variance ANOVA method which is used when only one treatment factor is
investigated. The following is the result of calculating the questionnaire using
ANOVA.
Table 1. Reability Result Test
|
Factors |
Chronbach’s Alpha |
|
Promo & Discount Content (A) |
.834 |
|
Promo & Discount Content (B) |
.833 |
|
Review Customer Content (A) |
.825 |
|
Review Customer Content (B) |
.823 |
|
Product Portfolio and Price Content (A) |
.828 |
|
Product Portfolio and Price Content (B) |
.833 |
|
Informational Content (A) |
.852 |
|
Informational Content (B) |
.834 |
|
Overall Image Factors |
.850 |
Because
the reliability is high (Chronbach’s Alpha > 0.8),
the factors are reliable enough to produce satisfied results and therefore
worthy of proceeding to the next statistical analysis (Chang,
Hong, and Lee 2022).
DESCRIPTIVE
DEMOGRAPHY
Table 2. Demography Analysis
|
Type of Data |
Category |
Frequency (f) |
Percentage (%) |
|
Gender |
Men |
43 |
24.0 |
|
Women |
136 |
76.0 |
|
|
Age |
21 - 25 Tahun |
25 |
14.0 |
|
26 - 30 Tahun |
57 |
31.8 |
|
|
31 - 35 Tahun |
53 |
29.6 |
|
|
|
36 - 40 Tahun |
21 |
11.7 |
|
|
> 40 Tahun |
23 |
12.8 |
|
Occupation |
ASN |
3 |
1.7 |
|
Karyawan Swasta |
70 |
39.1 |
|
|
Entrepreneur / Wirausaha |
30 |
16.8 |
|
|
Freelance |
16 |
8.9 |
|
|
Ibu Rumah Tangga |
31 |
17.3 |
|
|
Dokter/Apoteker/Petugas
Kesehatan |
4 |
2.2 |
|
|
Guru / Dosen |
7 |
3.9 |
|
|
Pegawai BUMN/BUMD |
18 |
10.1 |
|
|
Monthly Income |
<
Rp 1.500.000 |
8 |
4.5 |
|
Rp
1.500.000 - Rp 3.000.000 |
14 |
7.8 |
|
|
Rp
3.000.000 - Rp 6.000.000 |
42 |
23.5 |
|
|
Rp 6.000.000
- Rp 10.000.000 |
51 |
28.5 |
|
|
>
Rp 10.000.000 |
64 |
35.8 |
|
|
Actively Using Instagram |
Ya |
171 |
95.5 |
|
Tidak |
7 |
3.9 |
|
|
Favorite Instagram Features |
Instagram
Feed |
29 |
16.2 |
|
Instagram
Story |
119 |
66.5 |
|
|
Reels |
27 |
15.1 |
|
|
All of
them |
3 |
1.7 |
|
|
Number of Kids |
1 - 3 |
175 |
97.8 |
|
> 3 |
4 |
2.2 |
|
|
Time Spent on Instagram |
< 1
jam |
41 |
22.9 |
|
1 - 4
jam |
113 |
63.1 |
|
|
4 - 8
jam |
21 |
11.7 |
|
|
> 8
jam |
3 |
1.7 |
|
|
Time Active on Instagram |
08.00
- 10.00 |
16 |
8.9 |
|
11.00
- 13.00 |
28 |
15.6 |
|
|
14.00
- 16.00 |
17 |
9.5 |
TOTAL ITEM
Table 3. Descriptuve Result Test
|
Category |
Sum |
Mean |
Standard Deviation |
|
Promo & Discount Content (A) |
679 |
3.81 |
.977 |
|
Promo & Discount Content (B) |
736 |
4.13 |
.929 |
|
Review Customer Content (A) |
712 |
4.00 |
.957 |
|
Review Customer Content (B) |
740 |
4.16 |
.888 |
|
Product Portfolio and Price Content
(A) |
694 |
3.90 |
.998 |
|
Product Portfolio and Price Content
(B) |
771 |
4.33 |
.772 |
|
Informational Content (A) |
626 |
3.52 |
1.227 |
|
Informational Content (B) |
771 |
4.33 |
.764 |
INDEPENDENT T-TEST
|
Group Statistics |
|||||
|
|
Scenario |
N |
Mean |
Std.
Deviation |
Std.
Error Mean |
|
Promo & Discount Content |
A |
178 |
3.81 |
.977 |
.073 |
|
B |
178 |
4.13 |
.929 |
.070 |
|
|
Review Customer Content |
A |
178 |
4.00 |
.957 |
.072 |
|
B |
178 |
4.16 |
.888 |
.067 |
|
|
Product Portofolio
& Price Content |
A |
178 |
3.90 |
.998 |
.075 |
|
B |
178 |
4.33 |
.772 |
.058 |
|
|
Informational Content |
A |
178 |
3.52 |
1.227 |
.092 |
|
B |
178 |
4.33 |
.764 |
.057 |
|
Based on
the table above, the four types of content have different ranges of results. If
the mean result is high, it means that the content is most in demand. When
compared to the respective scenarios A and B, scenario B receives higher
results than scenarios in each type of content. So, that scenario is better
used.
Table 5. Indepentent Samples Test
|
Independent
Samples Test |
||||||||||
|
|
Levene's
Test for Equality of Variances |
t-test
for Equality of Means |
||||||||
|
F |
Sig. |
t |
df |
Sig.
(2-tailed) |
Mean
Difference |
Std.
Error Difference |
95%
Confidence Interval of the Difference |
|||
|
Lower |
Upper |
|||||||||
|
Promo & Discount Content |
Equal variances assumed |
3.048 |
.082 |
-3.169 |
354 |
.002 |
-.320 |
.101 |
-.519 |
-.122 |
|
Equal variances not assumed |
|
|
-3.169 |
353.113 |
.002 |
-.320 |
.101 |
-.519 |
-.122 |
|
|
Review Customer Content |
Equal variances assumed |
.166 |
.684 |
-1.608 |
354 |
.109 |
-.157 |
.098 |
-.350 |
.035 |
|
Equal variances not assumed |
|
|
-1.608 |
352.057 |
.109 |
-.157 |
.098 |
-.350 |
.035 |
|
|
Product Portofolio
& Price Content |
Equal variances assumed |
3.906 |
.049 |
-4.575 |
354 |
.000 |
-.433 |
.095 |
-.619 |
-.247 |
|
Equal variances not assumed |
|
|
-4.575 |
332.992 |
.000 |
-.433 |
.095 |
-.619 |
-.247 |
|
|
Informational Content |
Equal variances assumed |
43.491 |
.000 |
-7.518 |
354 |
.000 |
-.815 |
.108 |
-1.028 |
-.602 |
|
Equal variances not assumed |
|
|
-7.518 |
296.432 |
.000 |
-.815 |
.108 |
-1.028 |
-.601 |
|
|
|
|
|
|
|
|
|
|
|
|
|
Based on
the table above, it can be seen that scenario B of all types of content is the
most desired scenario by customers. Promo & discount content B contains
several important elements so that the customer wants it more. The element is
in the form of images of each type of product. Product images help customers to
know more clearly what products are offered. In addition, the QR code contained
in the content is useful to make it easier for customers to find information
about ongoing promotions by directly contacting the WhatsApp admin and product
catalog. In this content there are terms & conditions which contain
provisions that apply to promos & discounts for a certain period. This element
serves as a customer reference to find out what the conditions are for
participating in the promo. Product portfolio & price content B which is
more desirable than scenario A. In this content, there are several elements
that help customers choose that scenario to be more informative. Pictures and
explanations regarding the functions and uses of the product help customers to
find out the functions that are suitable for use for their children according
to their age and weight. Besides that, the name of the product matches the
picture (Önder
2018). The product name is used to find
out the selected product that suits the customer before choosing (Halbheer
et al. 2014). The prices listed in the content
help the customer know the amount of the budget or expenses that must be
incurred if they want to rent a particular product, the budget will be in
accordance with the customer's expectations of the product. As with promo &
discount content, product portfolio content contains elements that make it
easier for them to contact the BabyRaf Jakarta admin.
Informational content B is wanted by customers because there are main elements
that are interesting to read, namely content that discusses information or
facts related to children, parents and families. To know that the news being
discussed is valid, the content contains sources from trusted
websites/articles/journals. So that customers can re-read the news through the
sources listed in the informational content. For customer content review, there
is no difference between scenarios A and B, the two scenarios can be used
interchangeably.
ANOVA Test
The
ANOVA test was carried out by comparing all 8 images from 4 scenario images.
The requirement for an ANOVA test is the normality of the data. Because the
data is normally distributed, the test is carried out using parametric rules.
After carrying out the normality test (see Appendix), all data is declared
normal and can be used for the ANOVA test. ANOVA testing was then performed
using Fisher's test or better known as Least Significant Differences (LSD) as a
follow-up test.
|
ANOVA |
|||||
|
Preferability |
|||||
|
|
Sum of Squares |
df |
Mean Square |
F |
Sig. |
|
Between
Groups |
95.477 |
7 |
13.640 |
15.151 |
.000 |
|
Within
Groups |
1274.758 |
1416 |
.900 |
|
|
|
Total |
1370.235 |
1423 |
|
|
|
If seen
from the significance probability value (Sig.), the value of Sig. smaller than
alpha (0.05 > 0.00), so it can be concluded that H0 is rejected. In other
words, there are differences between each given scenario. After testing the ANOVA,
it can proceed to Fisher's test.
|
Descriptives |
||||||||
|
Preferability |
||||||||
|
|
N |
Mean |
Std.
Deviation |
Std.
Error |
95%
Confidence Interval for Mean |
Minimum |
Maximum |
|
|
Lower
Bound |
Upper
Bound |
|||||||
|
Scenario 1B |
178 |
4.13 |
.929 |
.070 |
4.00 |
4.27 |
1 |
5 |
|
Scenario 2B |
178 |
4.16 |
.888 |
.067 |
4.03 |
4.29 |
1 |
5 |
|
Scenario 3B |
178 |
4.33 |
.772 |
.058 |
4.22 |
4.45 |
2 |
5 |
|
Scenario 4B |
178 |
4.33 |
.764 |
.057 |
4.22 |
4.44 |
2 |
5 |
|
Total |
712 |
4.24 |
.845 |
.032 |
4.18 |
4.30 |
1 |
5 |
|
Multiple
Comparisons |
||||||
|
Dependent
Variable: Preferability |
||||||
|
LSD |
||||||
|
(I) Scenario |
(J) Scenario |
Mean Difference (I-J) |
Std. Error |
Sig. |
95% Confidence Interval |
|
|
Lower Bound |
Upper Bound |
|||||
|
Scenario 1B |
Scenario 2B |
-.022 |
.089 |
.801 |
-.20 |
.15 |
|
Scenario 3B |
-.197* |
.089 |
.028 |
-.37 |
-.02 |
|
|
Scenario 4B |
-.197* |
.089 |
.028 |
-.37 |
-.02 |
|
|
Scenario 2B |
Scenario 1B |
.022 |
.089 |
.801 |
-.15 |
.20 |
|
Scenario 3B |
-.174 |
.089 |
.051 |
-.35 |
.00 |
|
|
Scenario 4B |
-.174 |
.089 |
.051 |
-.35 |
.00 |
|
|
Scenario 3B |
Scenario 1B |
.197* |
.089 |
.028 |
.02 |
.37 |
|
Scenario 2B |
.174 |
.089 |
.051 |
.00 |
.35 |
|
|
Scenario 4B |
.000 |
.089 |
1.000 |
-.18 |
.18 |
|
|
Scenario 4B |
Scenario 1B |
.197* |
.089 |
.028 |
.02 |
.37 |
|
Scenario 2B |
.174 |
.089 |
.051 |
.00 |
.35 |
|
|
Scenario 3B |
.000 |
.089 |
1.000 |
-.18 |
.18 |
|
|
*. The mean difference is significant at the
0.05 level. |
||||||
It can
be seen that Scenario 1B has a significant mean difference with 3B and 4B with
negative mean differences. In other words, Scenarios 3B and 4B are preferred by
customers compared to Scenario 1B. Scenario 2B does not have a mean value that
is higher or lower than the three, in other words, Scenario 2B is not too
significant when compared to Scenarios 1B, 3B, and 4B. The results of the above
calculations draw the conclusion that scenarios 3B and 4B are the most desired
content by customers. Scenarios 3B and 4B are content about product portfolio
and informational content. The social media content strategy that will be used
next is the two contents. In the implementation plan which will be discussed in
the next session, there is a content schedule which contains a schedule of
Instagram posts in 2023 for 3 months (Q1). Based on the above results,
scenarios 3B and 4B will be added to the content schedule to suit the
customer's wants and needs for content. For product portfolio & price
content, it provides more detailed information regarding the products offered
according to the age of children who are BabyRaf
Jakarta's target market. while informational content discusses in depth about
children, families and parents. To ensure that this information is appropriate
for publication, BabyRaf can work with trusted
parties such as pediatricians and others.
2.
Solution and Proposed
Implementation Plan
Based on
the research results obtained, the author formulated a content schedule to be
posted as part of research implementation and implemented in 2023. The
following is the formulated schedule:
The
implementation plan is in the form of a content schedule that must be posted
every month. The content schedule is
divided into 4 types of content. Each type of content has KPIs with almost the
same goals depending on the content and schedule. Posting hour for all content
starts from 14.00 - 20.00 WIB.
3. Justification
of Implementation Plan
Justification
is an argument that demonstrates the truth of a claim using previously accepted
statements and a mathematical form of reasoning. Based on the implementation
plan above, there is a justification for the research budget for content
creation. Here are the details:
Table 9. Research Budget
Justification
There are
several resources used in this research. Mid-Tier and Macro Influencers are
needed to present products to viewers and invite them to use company services.
Micro influencers are Instagram influencers who have between 100,000 and
500,000 followers. While Macro influencers are influencers who have followers
ranging from 500,000 to 1 million. Generally they have
specific category specifications and content to upload only based on their main
niche. The Mid-Tier influencer who will collaborate is Natasha Surya . This influencer has 140,000 followers with an endorsement
fee of 5 million rupiah. While for Macro influencers, those who will be
endorsed are Ruce Enanda with 583,000 followers. The
two influencers often discuss their children and are active on Instagram and
TikTok social media. Some content, including content from influencers, will be
disseminated using Instagram ads at a cost of one hundred thousand per
broadcast. The ads will be adjusted to BabyRaf
Jakarta's target market (Ulfa
and Djamaludin 2016). Instagram ad budgets can increase
if the company wants to gain a wider market from its territory and of course it
will affect the number of people who see the advertisement.
Besides
that, BabyRaf needs videos and photos to be posted on
Instagram and become one of the raw materials for several types of content. To
offer more attractive products, a studio is needed to do photoshoots and shoot
videos of using these products. Because the studio owner is one of the
colleagues, so the costs incurred to rent the studio are not expensive. Apart
from content with influencers, informational content is also supported by
content with a pediatrician for more valid content. A pediatrician will discuss
how children's toys have an important role for child development (Chawla
and Mehta 2020). Pediatrician who collaborated with BabyRaf for the creation of this content is dr. Alinda Rubiati Wibowo, Sp.A
(K). dr. Alinda Rubiati Wibowo, Sp.A(K) is a Pediatrician studying Neurology
Consultant Pediatrician at the University of Indonesia. dr. Alinda Rubiati is a member of the Indonesian Doctors Association
(IDI) and the Indonesian Pediatrician Association (IDAI). Currently dr. Alinda
is active at the Kemang Medical Center Mother and
Child Hospital and Brawijaya Hospital, Depok. The
budget needed to involve pediatricians in informational content is 2.5 million
rupiah. These expenses are not only for one content, but for several content
with the same source according to a predetermined schedule. To design these contents,
a graphic designer is required who will be hired according to the amount of
content in a month. The budget for the graphic designer is 500 thousand. This
graphic designer is part time, they are only given the task of designing
Instagram content.
After
all the resources needed are calculated with the costs to be incurred, the
total cost is IDR 20,900,000.-. This expenditure will be utilized as an
optimization of BabyRaf Jakarta's Instagram social
media. Also the predetermined KPIs can be achieved properly.
The KPIs listed in the content schedule are success targets that must be
achieved for each type of content. Predetermined KPIs consist of engagement
rate, number of people reached, number of traction,
number of sales, and others. Related to the entire content will be the
responsibility of the graphic designer and digital marketing officer (Kurniasari
and Budiatmo 2018). Besides that
the sales officer also plays a role in increasing the number of sales each
month from the engagement that the content gets. There are already specific
targets for sales officers related to content posting.
Conclusion
BabyRaf Jakarta is a rental of
children's toys and baby needs which is experiencing a decline in revenue
caused by social media that is not optimal. Social media that is currently
focused on is Instagram. In this study, researchers try to solve this problem
by using several business analyzes and surveys that have been conducted. The
results of the analyses that have been conducted resulted in several findings
that answer the research question and the research objectives of this research.
Researcher makes several conclusions as follows:
1. The
researcher found the root of the problem that was being faced by BabyRaf in the
last few months by using root cause analysis. the use of Instagram social media
as the spearhead of BabyRaf's product offerings is not optimal. It can be seen
from the root cause analysis that not all of the content used gets good results
from customers or viewers. Most of them pay more attention to the elements of a
content, as well as the content of the content. After surveying potential and
existing customers, the desired content contains informational content about
products and prices from BabyRaf. Respondents are more interested in
informational content which is about children, families and parents compared to
random discussions.
2. When
viewed from the competitor analysis, researchers see that some of the
competitors in this industry are easy to enter. Competitors also have various
types of toys and sales channels that are the same as one another. A different
approach is needed. from starting with more interactive and interesting content
so that customers prefer BabyRaf products. Besides that, other competitors have
offering prices that are quite similar to BabyRaf, this can be overcome with a
more attractive offering language that makes customers feel that BabyRaf will
be more economical than other competitors.
3. The content
schedule plays an important role in the concept, idea and content delivery
time. This can support loyal customers to stay informed about BabyRaf and
remain loyal in using BabyRaf products. Customers prefer active social media
over passive ones in terms of posting stories, feeds or reels. Active social media
gives a good impression for customers so they can choose which products they
are interested in. The content schedule also keeps posts running according to
plan. The content schedule as an implementation plan is also made based on the
interests of the customer itself. so that it is hoped that the plan will be in
accordance with the results obtained.
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