Journal of Economics and Business UBS
type: channel
description: sitemap
publisher: Cv. Syntax Corporation Indonesia
language: en
publication name: Journal of Economics and Business UBS
issn: 2302-8025
items: Pengaruh Pemahaman Akuntansi, Tingkat Pendidikan, dan Motivasi Usaha Terhadap Penerapan Standar Akuntansi Keuangan Entitas Mikro, Kecil dan Menengah
items: Faktor-Faktor Yang Mempengaruhi Kinerja Keuangan Perusahaan Induk BUMN Tahun 2021-2024
items: Forecasting dan Clustering Volume Impor Minyak dan Gas Bumi Indonesia
items: Pentingnya Sistem Informasi Primavera P6 Untuk Membantu Manajemen Mengefisiensi Waktu dan Biaya di Perusahaan Konstruksi
items: Pengaruh Corporate Sustainability Performance (CSP), Good Corporate Governance (GCG) dan Profitabilitas terhadap Nilai Perusahaan
items: Analyzing Low Sales of Walktoforest’s Birdwatching Service and Formulating Business Solutions Using the Pirate Metrics Framework
items: Motivation, Engagement, and Performance Dynamics in the Gig Economy: Understanding Real Estate Agents Beyond Formal Employment
items: The Influence of Leadership Style and Compensation on Employee Engagement and Turnover Intention in Indonesian Textile Company
items: Business Decision for Optimal Location of Traditional Restaurant in Bandung: Value Focused Thinking (VFT) -Analytical Hierarchy Process (AHP)
items: Analisis Manfaat dan Kendala Adopsi QRIS pada UMKM: Temuan Survei Lapangan di Wilayah Ciayumajakuning
items: Analisis Penerapan Akuntansi Persediaan Berdasarkan PSAK 202 Pada PT Avia Avian Tbk
items: Dampak Strategi Promosi Digital Hypermart Pakuwon Mall Yogyakarta pada Platform Instagram Terhadap Minat Konsumen dalam Berbelanja Di E-Commerce
items: Analyzing the Product-Market Fit of Kopiah Resam Id
items: Gastronomy Tourism dalam Perspektif Pemasaran Destinasi: Systematic Literature Review and Bibliometric Mapping Using VOSviewer
items: Pemikiran Ekonomi Islam Masa Kontemporer Fase Pemikiran Yusuf Al-Qardhawi Ekonomi Islam
items: How CEO Work Experience Shapes Carbon Emission Disclosure: The Role of Board Size
items: Analisa Praktik Sewa Menyewa Toko di Rest Area Tol Cipali Km 130a Dalam Perspektif Hukum Ekonomi Syariah
items: Faktor-Faktor yang Mempengaruhi Adopsi Digital Banking dan Dampaknya terhadap Pengalaman Pelanggan: Systematic Literature Review 2018–2025
items: Corporate Governance Failures in State‑Owned Enterprises: Evidence from the Aviation Sector
items: https://www.jurnal.ubs-usg.ac.id/index.php/joeb/article/view/2891
items: Pengaruh Digital Transformation Dan Alliance Management Capability Terhadap Supply Chain Competitive Performance dengan Moderasi Environmental Uncertainty
items: Systematic Literature Review: Green Marketing and Consumer Behaviour terhadap Purchase Decision
items: Implementasi Scatter Plot Dan Fault Tree Analysis Sebagai Upaya Meningkatkan Keunggulan Daya Saing Berkelanjutan (Studi Kasus Di Pt. X Pada Cacat Jahitan Rusak)
items: Perancangan Prototipe Sistem Informasi Akuntansi Berbasis Web Untuk Implementasi Sak Ep Pada Koperasi Syariah Nurul Amal Bandung
items: Peran Teknologi Blockchain, AI, dan ERP dalam Memperkuat Transparansi dan Akuntabilitas Lembaga Sektor Publik Syariah: Sebuah Analisis Literatur Sistematis
items: Membangun Kinerja Usaha UMKM di Tembalang: Peran Pembiayaan Alternatif, Artificial Intellegence, dan Kualitas Pengelolaan Keuangan
items: The Effect of Liquidity and Profitability on Company Value (In Food and Beverage Sector Companies Listed on the IDX IN 20202024)
items: The Impact of Indonesian Banks' Mergers and Acquisitions on Performance and Market Power
items: The Association of Service Quality with Patient Satisfaction and Loyalty: a Cross-Sectional Path Analysis in a Pediatric Outpatient Clinic
items: Building Integrity From Within: The Role Of Organizational Culture And Commitment In Preventing Fraud In Student Organizations At Universitas Islam Bandung

Pengaruh Pemahaman Akuntansi, Tingkat Pendidikan, dan Motivasi Usaha Terhadap Penerapan Standar Akuntansi Keuangan Entitas Mikro, Kecil dan Menengah
type: item
description: Penelitian ini mengkaji pengaruh pemahaman akuntansi, tingkat pendidikan, dan motivasi usaha terhadap penerapan Standar Akuntansi Keuangan untuk Entitas Mikro, Kecil, dan Menengah (SAK EMKM) pada UMKM berbasis makanan di Kecamatan Bojongloa Kidul. Menggunakan pendekatan kuantitatif, data dikumpulkan melalui kuesioner dan analisis dilakukan dengan statistik deskriptif dan inferensial. Hasil penelitian menunjukkan bahwa penerapan SAK EMKM berada pada tingkat yang cukup baik, dengan pengaruh signifikan dari pemahaman akuntansi, tingkat pendidikan, dan motivasi usaha. Pemahaman akuntansi berpengaruh positif dan signifikan terhadap penerapan SAK EMKM, demikian pula dengan tingkat pendidikan dan motivasi usaha. Namun, tingkat pendidikan tidak selalu berhubungan langsung dengan penerapan SAK EMKM. Temuan ini menunjukkan bahwa peningkatan pendidikan akuntansi dan motivasi dapat meningkatkan kepatuhan terhadap SAK EMKM, yang pada gilirannya dapat meningkatkan manajemen usaha dan akses terhadap pembiayaan. Penelitian ini juga merekomendasikan penelitian lebih lanjut mengenai faktor-faktor lain yang mempengaruhi penerapan SAK EMKM.
subject: Articles
  topic: section
subject: SAK EMKM
  topic: keywords
subject: Pemahaman akuntansi
  topic: keywords
subject: Tingkat Pendidikan
  topic: keywords
subject: Motivasi usaha
  topic: keywords
subject: UMKM
  topic: keywords
creator: Silvi Apriliyani
creator: Salza Adzri Arismutia
rights: Copyright (c) 2026 Journal of Economics and Business UBS
date: 2026-01-29
publication date: 2026-01-29
starting page: 1
ending page: 17
doi: 10.52644/rjs01881

Faktor-Faktor Yang Mempengaruhi Kinerja Keuangan Perusahaan Induk BUMN Tahun 2021-2024
type: item
description: Penelitian ini dilatarbelakangi oleh kebutuhan untuk memahami faktorfaktor yang memengaruhi kinerja keuangan perusahaan induk BUMN, khususnya dalam konteks pengalokasian anggaran pembinaan, struktur kepemilikan pemerintah, dan penggunaan leverage. Kinerja keuangan yang diukur dengan Return on Asset (ROA) menjadi indikator penting untuk menilai efektivitas pengelolaan aset dan pencapaian profitabilitas perusahaan. Penelitian ini bertujuan menganalisis pengaruh alokasi anggaran pembinaan BUMN, kepemilikan modal pemerintah, dan rasio leverage terhadap ROA pada perusahaan induk BUMN periode 2021–2024. Metode penelitian menggunakan pendekatan kuantitatif dengan analisis regresi data panel dan model Random Effect sebagai model terbaik berdasarkan hasil Uji Chow, Hausman, dan Lagrange Multiplier. Hasil penelitian menunjukkan bahwa secara simultan ketiga variabel independen berpengaruh signifikan terhadap ROA. Secara parsial, anggaran pembinaan dan leverage memiliki pengaruh negatif signifikan, sedangkan kepemilikan modal pemerintah tidak berpengaruh signifikan terhadap kinerja keuangan. Kesimpulannya, struktur pendanaan dan efektivitas pembinaan pemerintah menjadi faktor yang perlu diperhatikan dalam meningkatkan profitabilitas BUMN.
subject: Articles
  topic: section
subject: Anggaran Pembinaan
  topic: keywords
subject: Kepemilikan Pemerintah
  topic: keywords
subject: Leverage
  topic: keywords
subject: Return on Asset
  topic: keywords
subject: Kinerja Keuangan BUMN
  topic: keywords
creator: Huwaida Kesuma Wardani
creator: Henryanto Wijaya
rights: Copyright (c) 2025 Journal of Economics and Business UBS
date: 2025-12-31
publication date: 2025-12-31
starting page: 1751
ending page: 1760
doi: 10.52644/q1efvw39

Forecasting dan Clustering Volume Impor Minyak dan Gas Bumi Indonesia
type: item
description: Penelitian ini bertujuan untuk mengembangkan model peramalan deret waktu untuk memprediksi volume impor minyak dan gas di Indonesia serta untuk mengelompokkan negara pemasok komoditas ini. Penelitian menggunakan data dari Badan Pusat Statistik, khususnya volume impor minyak dan gas dari Januari 2020 hingga Juni 2025. Menggunakan model ARIMA (1,0,3), peramalan untuk impor minyak dan gas dilakukan, dengan hasil Mean Absolute Percentage Error (MAPE) sebesar 6,78%, yang dikategorikan sebagai akurasi sangat baik. Selanjutnya, teknik klastering K-means digunakan untuk mengelompokkan negara pemasok menjadi tiga klaster: Klaster 2, dengan kontribusi impor signifikan dari Singapura, Klaster 3, yang terdiri dari negara-negara Afrika dan Malaysia, serta Klaster 1, yang mewakili pemasok kecil dan sporadis seperti Australia dan China. Hasil penelitian menunjukkan ketergantungan Indonesia pada Singapura untuk impor minyak dan gas, yang menggarisbawahi perlunya peningkatan produksi minyak dan gas domestik untuk mengurangi ketergantungan pada impor.
subject: Articles
  topic: section
subject: Impor minyak dan gas
  topic: keywords
subject: ARIMA
  topic: keywords
subject: peramalan deret waktu
  topic: keywords
subject: Klastering
  topic: keywords
subject: Negara pemasok
  topic: keywords
creator: Nurul Budi Utomo
creator: Purnama Leo Ariyandi
rights: Copyright (c) 2025 Journal of Economics and Business UBS
date: 2025-12-31
publication date: 2025-12-31
starting page: 1782
ending page: 1789
doi: 10.52644/6hehhh27

Pentingnya Sistem Informasi Primavera P6 Untuk Membantu Manajemen Mengefisiensi Waktu dan Biaya di Perusahaan Konstruksi
type: item
description: Dengan semakin kompleksnya industri konstruksi, banyak perusahaan semakin menghadapi kesulitan yang signifikan dalam mengawasi proyek secara komprehensif. Masalah seperti jadwal yang tidak direncanakan dengan baik, alokasi tenaga kerja yang tidak seimbang, kendala dalam pengamanan peralatan, dan pembelian material secara spontan sering kali menyebabkan meningkatnya biaya proyek, yang menyebabkan anggaran yang telah ditetapkan sebelumnya tidak sesuai dengan kenyataan di lapangan. Dalam situasi seperti ini, Primavera memegang peranan penting sebagai salah satu perangkat pendukung utama dalam pengelolaan proyek. Perangkat lunak ini dirancang secara khusus untuk menangani proyek yang berfokus pada pengelolaan waktu dan pengendalian anggaran, serta memberikan kontribusi nyata dalam proses pengambilan keputusan strategis. Primavera P6 juga memiliki fleksibilitas tinggi karena dapat terintegrasi dengan sistem lain seperti Oracle ERP, yang mencakup fitur perencanaan anggaran, proses pengadaan, dan pengelolaan kebutuhan sumber daya. Integrasi ini memungkinkan terbentuknya sistem kerja yang saling terhubung secara menyeluruh, sehingga mendukung kelancaran koordinasi antar bagian dan meningkatkan efisiensi di tingkat operasional. Penelitian ini bertujuan untuk mengeksplorasi peran Primavera P6 dalam meningkatkan manajemen proyek, dengan fokus khusus pada evaluasi kinerja, penggunaan sumber daya yang efisien, penilaian risiko, mitigasi keterlambatan, dan pengendalian biaya. Pendekatan kualitatif digunakan dalam penelitian ini untuk memperoleh pemahaman yang komprehensif tentang bagaimana sistem tersebut diimplementasikan dan seberapa efektif sistem tersebut dalam dinamika operasional pelaksanaan proyek. Temuan studi ini menunjukkan bahwa penerapan Primavera P6 berkontribusi positif terhadap percepatan jadwal proyek, peningkatan efisiensi biaya, dan mendukung manajemen dalam membuat keputusan berdasarkan data yang lebih akurat dan terstruktur secara sistematis.
subject: Articles
  topic: section
subject: Primavera P6
  topic: keywords
subject: Management Konstruksi
  topic: keywords
subject: Membuat Keputusan
  topic: keywords
subject: Sistem Informasi Proyek
  topic: keywords
creator: Reno Lenggo Geni
creator: Agus Munandar
rights: Copyright (c) 2025 Journal of Economics and Business UBS
date: 2025-12-29
publication date: 2025-12-29
starting page: 1707
ending page: 1718
doi: 10.52644/jfrjs572

Pengaruh Corporate Sustainability Performance (CSP), Good Corporate Governance (GCG) dan Profitabilitas terhadap Nilai Perusahaan
type: item
description: Penelitian ini bertujuan dalam menelaah hubungan nilai perusahaan atau firm value yang tercantum pada Bursa Efek Indonesia (BEI) pada tahun 2024 dengan Corporate Sustainability Performance (CSP), Good Corporate Governance (GCG), serta profitabilitas. Pemilihan sampel penelitian dilakukan dengan menggunakan teknik purposive sampling, yaitu berdasarkan kriteria tertentu yang telah ditetapkan sebelumnya sesuai dengan pendekatan kuantitatif yang digunakan dan tercatat 86 perusahaan yang sesuai kriteria. Laporan keuangan dan sustainability report yang telah diterbitkan di situs resmi perusahaan atau melalui IDX telah menjadi sumber data pada penelitian ini. Corporate Sustainability Performance (CSP) diukur dengan menggunakan Sustainability Disclosure Reporting Index (SDRI). Variabel GCG dievaluasi melalui jumlah dewan komisaris independen serta proporsi kepemilikan institusional. Tobin’s Q telah menjadi proksi dari nilai perusahaan. Regresi linear berganda digunakan untuk menanalisis seluruh data dengan perangkat lunak SPSS sebagai alat bantu. Corporate sustainability performance, kepemilikan institusional, serta dewan komisaris independen, pada penelitian ini memberikan hasil negatif. Sebaliknya, profitabilitas memiliki hasil positif dalam meningkatkan nilai suatu perusahaan
subject: Articles
  topic: section
subject: corporate sustainability performance
  topic: keywords
subject: good corporate governance
  topic: keywords
subject: nilai perusahaan
  topic: keywords
subject: return on aset
  topic: keywords
subject: tobin’s Q
  topic: keywords
creator: Robiatul Adhawiyah
creator: Tumirin Tumirin
rights: Copyright (c) 2025 Journal of Economics and Business UBS
date: 2025-12-29
publication date: 2025-12-29
starting page: 1719
ending page: 1731
doi: 10.52644/hgq1s823

Analyzing Low Sales of Walktoforest’s Birdwatching Service and Formulating Business Solutions Using the Pirate Metrics Framework
type: item
description: This study employs a diagnostic problem-solving approach to analyze the root causes of low sales. The primary methodological tool used is the AAARRR (Awareness, Acquisition, Activation, Revenue, Retention, and Referral) Pirate Metrics framework. Unlike traditional marketing studies that rely on stated preferences, this research utilizes revealed preference data derived from Walktoforest’s internal digital analytics, including Instagram insights, Meta Ads performance, WhatsApp inquiry logs, and transaction records over a defined observation period. By mapping customer behavior across the funnel stages, the study identifies specific friction points where potential customers disengage from the decision-making process. The analysis reveals that Walktoforest’s low sales are not caused by product failure or a lack of market demand, but rather by structural inefficiencies in the customer journey. The funnel data indicates that while the brand generates substantial visibility with over 63,000 impressions, the transition from Awareness to Acquisition is low at 4%, suggesting that current content lacks sufficient relevance to trigger exploratory behavior. A critical bottleneck occurs between Activation and Revenue, where only 6% of interested users proceed to booking. This drop-off is attributed to behavioral barriers such as high uncertainty avoidance, perceived risk, and a lack of clarity regarding the experience. Conversely, the study finds that the Retention and Referral stages perform exceptionally well, with a 75% referral rate among participants, confirming that the post-experience value is high. Based on these findings, the research formulates a business solution strategy aimed at optimizing the customer conversion funnel. The proposed solutions focus on four key strategic phases: optimizing awareness through relevance-based targeting; enhancing experience clarity through visual onboarding to reduce cognitive load; implementing risk-reduction mechanisms such as beginn…
subject: Articles
  topic: section
subject: Niche Ecotourism Marketing
  topic: keywords
subject: Digital Customer Journey
  topic: keywords
subject: Behavioral Adoption Barriers
  topic: keywords
subject: Funnel Optimization Strategy
  topic: keywords
subject: Social Enterprise Growth
  topic: keywords
creator: Avis Kafabih
rights: Copyright (c) 2025 Journal of Economics and Business UBS
date: 2025-12-29
publication date: 2025-12-29
starting page: 1681
ending page: 1699.
doi: 10.52644/dqej7q62

Motivation, Engagement, and Performance Dynamics in the Gig Economy: Understanding Real Estate Agents Beyond Formal Employment
type: item
description: The property agent profession in Indonesia falls within the framework of the gig economy, where agents work with high flexibility, informal working relationships, and commission-based income. However, industry data (2024) shows that only 8.2%–17.4% of agents contribute consistently each month, raising questions about the psychological mechanisms that affect their motivation, engagement, and performance. This study aims to understand how agents construct these three aspects and identify the differences between consistent and inconsistent agents in a property partnership system. The research used a qualitative approach through narrative inquiry and thematic analysis, with 12 property agents registered under AREBI East Java as the main participants and triangulation from 2 coordinators, 2 branch managers, and 1 representative of AREBI East Java. The analysis shows that agent motivation is shaped by the interaction of internal and external factors, with internal motivation being the main determinant of sustainable contribution. Engagement appears in three interrelated dimensions—emotional, behavioral, and cognitive—and serves as a connecting mechanism between motivation and performance. Performance in the context of the gig economy is more accurately understood through the consistency of contribution (task performance and contextual performance) than short-term results. This research resulted in a conceptual model that revises the literature on work dynamics outside of formal employment, with managerial implications to improve the consistency of agent contributions through new agent activation programs, engagement support systems, and learning and collaboration programs.
subject: Articles
  topic: section
subject: motivation
  topic: keywords
subject: engagement
  topic: keywords
subject: performance
  topic: keywords
subject: the gig economy
  topic: keywords
subject: partnership-based work
  topic: keywords
subject: real estate agents
  topic: keywords
creator: Ahmad Basori
rights: Copyright (c) 2025 Journal of Economics and Business UBS
date: 2025-12-29
publication date: 2025-12-29
starting page: 1672
ending page: 1680
doi: 10.52644/wcr9sp41

The Influence of Leadership Style and Compensation on Employee Engagement and Turnover Intention in Indonesian Textile Company
type: item
description: The focus of this research is to analyze and determine the influence and impact of leadership style and compensation on employee engagement and turnover intentions at CV XYZ, a small and medium-sized textile organization operating in Indonesia. The background and importance of conducting this research are influenced by the turnover intent rate in the organization of 21.05 percent per year, which is mainly related to compensation and leadership. The research with a sequential explanatory research design and combining qualitative and quantitative methods will be conducted by involving 32 employees and interviews with nine respondents. The findings have clearly shown that transformational and transactional leadership styles have a positive relationship with employee engagement and a negative relationship with employee turnover intention. However, laissez-faire leadership styles have a negative relationship with employee engagement and a positive relationship with employee turnover intentions. Fair and transparent compensation practices have been shown to have a significant impact on motivation and engagement and are an important determinant in influencing employee turnover intentions. Qualitative findings have supported these findings and point to contradictions related to leadership styles among divisions and perceptions related to workload and rewards. This research adds value to the existing literature because it illustrates the understanding in the textile industry and the relationship between leadership and compensation and employee engagement. This research recommends developing relationships with leadership, compensation based on fairness, and creating employee engagement programs.
subject: Articles
  topic: section
subject: leadership style
  topic: keywords
subject: turnover intent rate
  topic: keywords
subject: textile industry
  topic: keywords
subject: fair compensation
  topic: keywords
subject: workload
  topic: keywords
creator: Danyo Rakhmada Sitorus
rights: Copyright (c) 2025 Journal of Economics and Business UBS
date: 2025-12-29
publication date: 2025-12-29
starting page: 1653
ending page: 1660.
doi: 10.52644/nv5c5591

Business Decision for Optimal Location of Traditional Restaurant in Bandung: Value Focused Thinking (VFT) -Analytical Hierarchy Process (AHP)
type: item
description: This research examines the location decision-making process for a traditional home-cooked restaurant serving Yogyakarta cuisine in Bandung, driven by changing customer behavior, increased competitive pressure in the culinary sector, and the impending growth of the business. The owner requires a methodical approach to select the optimal location in Greater Bandung. Therefore, this project thesis evaluates three potential locations using a Multi-Criteria Decision Analysis methodology, which incorporates Value-Focused Thinking (VFT) to determine the six location criteria derived directly from the owner's objectives. The methodology employs the Analytic Hierarchy Process (AHP) to assign weights to each criterion and rank the three location options by suitability. A simple spatial analysis based on Christaller’s Central Place Theory assesses the extent of the residential area surrounding each potential location as well as the presence of service centers in proximity. The analysis proceeded as follows: (1) data collection through interviews and site visits, (2) completion of paired-comparison questionnaires, and (3) establishment of consistency and sensitivity checks. The findings indicate that the Taman Kopo Indah Corridor should be the first priority, owing to its extensive residential base, adequate accessibility, and tolerable levels of direct competition. Additionally, this research serves as a practical decision-support tool for small-scale food businesses seeking to establish new locations for expansion, as it demonstrates how Multi-Criteria Decision Analysis and spatial perspectives can be integrated into the context of Indonesian cities.
subject: Articles
  topic: section
subject: location selection
  topic: keywords
subject: traditional restaurant
  topic: keywords
subject: Multi-Criteria Decision Analysis
  topic: keywords
subject: Value-Focused Thinking
  topic: keywords
subject: Analytic Hierarchy Process
  topic: keywords
creator: Kartika Tjendana
creator: Pri Hermawan
rights: Copyright (c) 2025 Journal of Economics and Business UBS
date: 2025-12-29
publication date: 2025-12-29
starting page: 1661
ending page: 1671.
doi: 10.52644/s954tc86

Analisis Manfaat dan Kendala Adopsi QRIS pada UMKM: Temuan Survei Lapangan di Wilayah Ciayumajakuning
type: item
description: Penelitian ini bertujuan untuk mengidentifikasi manfaat serta kendala dalam adopsi Quick Response Code Indonesian Standard (QRIS) oleh pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) melalui survei lapangan. Sebanyak 124 UMKM berpartisipasi dalam penelitian ini. Metode yang digunakan adalah deskriptif kualitatif dengan analisis open coding, axial coding, dan thematic clustering terhadap jawaban responden. Temuan penelitian menunjukkan bahwa 45,97% UMKM telah mengadopsi QRIS dan merasakan manfaat seperti efisiensi transaksi, peningkatan keamanan pembayaran, kemudahan pencatatan keuangan, serta meningkatnya kenyamanan pelanggan. Sementara itu, 33,87% UMKM belum mengadopsi QRIS karena keterbatasan perangkat, minimnya literasi digital, kendala jaringan, dan rendahnya permintaan pelanggan. Hasil analisis menegaskan bahwa tingkat adopsi QRIS dipengaruhi oleh kombinasi faktor internal maupun eksternal, termasuk kemudahan penggunaan, manfaat yang dirasakan, kondisi lingkungan, dan persepsi keamanan. Penelitian ini memberikan kontribusi empiris dalam memahami dinamika adopsi QRIS pada UMKM serta merekomendasikan perlunya peningkatan literasi digital dan dukungan teknis bagi pelaku usaha.
subject: Articles
  topic: section
subject: Adopsi teknologi
  topic: keywords
subject: Literasi digital
  topic: keywords
subject: Pembayaran Digital
  topic: keywords
subject: QRIS
  topic: keywords
subject: UMKM
  topic: keywords
creator: Widiantoro Sigit Rahardjo
rights: Copyright (c) 2025 Journal of Economics and Business UBS
date: 2025-12-19
publication date: 2025-12-19
starting page: 1610
ending page: 1620
doi: 10.52644/qkdwe827

Analisis Penerapan Akuntansi Persediaan Berdasarkan PSAK 202 Pada PT Avia Avian Tbk
type: item
description: Persediaan berperan sebagai sumber pendapatan bagi perusahaan yang dapat digunakan untuk membiayai kewajiban keuangan perusahaan. Perlakuan akuntansi yang tepat terhadap persediaan akan memudahkan perusahaan dalam mengetahui berapa unit persediaan yang dimiliki serta biaya yang perlu dikeluarkan dalam proses produksi. Standar akuntansi di Indonesia terkait persediaan diatur dalam PSAK 202. Tujuan penelitian ini adalah mengidentifikasi dan menganalisis penerapan PSAK 202 (2024) terkait klasifikasi, pengukuran, pengakuan, dan pengungkapan persediaan barang pada PT Avia Avian Tbk. Metode penelitian ini menggunakan jenis data kualitatif dan sumber data sekunder dengan prosedur pengumpulan data yang dilakukan melalui studi pustaka dan dokumentasi, serta teknik analisis menggunakan metode deskriptif kualitatif. Hasil penelitian ini menemukan bahwa terkait klasifikasi, pengukuran, pengakuan, dan pengungkapan persediaan sudah sesuai dengan standar akuntansi yang berlaku di Indonesia yaitu PSAK 202 (2024). Kesesuaian ini mencerminkan tata kelola keuangan yang baik, sekaligus menunjukkan komitmen perusahaan dalam menyajikan informasi keuangan yang andal dan relevan.
subject: Articles
  topic: section
subject: PSAK 202
  topic: keywords
subject: Klasifikasi Persediaan
  topic: keywords
subject: Pengukuran Persediaan
  topic: keywords
subject: Pengakuan Persediaan
  topic: keywords
subject: Pengungkapan Persediaan
  topic: keywords
creator: Anwar Sunjaya
creator: Susanti Usman
rights: Copyright (c) 2025 Journal of Economics and Business UBS
date: 2025-12-31
publication date: 2025-12-31
starting page: 1761
ending page: 1781
doi: 10.52644/dpfsnc17

Dampak Strategi Promosi Digital Hypermart Pakuwon Mall Yogyakarta pada Platform Instagram Terhadap Minat Konsumen dalam Berbelanja Di E-Commerce
type: item
description: Penelitian ini mengkaji efektivitas strategi promosi digital Hypermart Pakuwon Mall Yogyakarta dalam memengaruhi minat dan perilaku konsumen melalui platform Instagram. Era transformasi digital mendorong perusahaan ritel untuk mengadopsi strategi pemasaran berbasis media sosial guna meningkatkan engagement dan loyalitas pelanggan. Namun, terjadi penurunan signifikan dalam minat konsumen berbelanja melalui e-commerce Hypermart yang diindikasikan oleh menurunnya interaksi digital dan tingkat konversi penjualan. Penelitian menggunakan pendekatan kualitatif dengan metode observasi partisipatif selama program magang di Hypermart Pakuwon Mall Yogyakarta. Data dikumpulkan melalui observasi langsung aktivitas promosi digital, wawancara dengan manajemen dan konsumen, serta analisis konten media sosial Instagram. Hasil penelitian menunjukkan bahwa strategi promosi digital Hypermart melalui Instagram memiliki dampak positif terhadap brand awareness namun belum optimal dalam mengonversi minat menjadi transaksi pembelian di e-commerce. Faktor-faktor yang menyebabkan kesenjangan ini meliputi: (1) kurangnya integrasi antara konten Instagram dengan platform e-commerce, (2) respons yang lambat terhadap inquiry konsumen, (3) keterbatasan fitur interaktif seperti live shopping dan quick link, (4) inkonsistensi dalam pembaruan produk dan promosi, serta (5) lemahnya strategi retargeting dan personalisasi konten. Kualitas pelayanan digital juga menjadi faktor krusial yang memengaruhi kepuasan dan loyalitas konsumen. Penelitian ini menyimpulkan bahwa untuk meningkatkan efektivitas promosi digital, Hypermart perlu mengimplementasikan strategi komunikasi dua arah yang lebih responsif, mengintegrasikan Instagram Shopping dengan e-commerce, meningkatkan kualitas konten visual, serta mengembangkan program loyalitas digital yang terintegrasi. Rekomendasi praktis mencakup pelatihan tim digital marketing, investasi dalam teknologi customer relationship management (CRM), dan penguatan kolaborasi a…
subject: Articles
  topic: section
subject: Promosi digital
  topic: keywords
subject: perilaku konsumen
  topic: keywords
subject: Instagram marketing
  topic: keywords
subject: e-commerce
  topic: keywords
creator: Mohammad Luthfi Annabil
creator: Binarin Tirto Andika
rights: Copyright (c) 2025 Journal of Economics and Business UBS
date: 2025-12-30
publication date: 2025-12-30
starting page: 1732
ending page: 1750
doi: 10.52644/5df90410

Analyzing the Product-Market Fit of Kopiah Resam Id
type: item
description: This research aims to analyze the product-market fit level of Kopiah Resam ID and formulate an appropriate marketing strategy for market development. The research method uses a qualitative approach with in-depth interviews of 15 respondents selected through purposive sampling based on criteria: users with hair-on-fire problems, users who can demonstrate hard facts, and users with future product vision. Data were analyzed using the Sean Ellis Test and Superhuman Framework to measure product-market fit, and the Ansoff Matrix to formulate marketing strategies. The results show that Kopiah Resam ID has achieved product-market fit with a score of 53.3% (above the 40% Sean Ellis Test threshold) and a Product-Market Fit Score of 8.0 out of 10. The recommended marketing strategies are market penetration and market development, focusing on value-based market segmentation (consumers who care about culture and sustainability), positioning as an exclusive premium product, and developing integrated digital and offline distribution channels. This research provides practical contributions for MSMEs in cultural products to achieve business sustainability through a validated product-market fit approach.
subject: Articles
  topic: section
subject: Product-market fit
  topic: keywords
subject: resam skullcap
  topic: keywords
subject: marketing strategy
  topic: keywords
subject: cultural products
  topic: keywords
subject: creative economy
  topic: keywords
creator: Ryan Ahmad Alfisyach
creator: Gallang Perdhana Dalimunthe
rights: Copyright (c) 2025 Journal of Economics and Business UBS
date: 2025-12-29
publication date: 2025-12-29
starting page: 1700
ending page: 1706
doi: 10.52644/gw9yyj45

Gastronomy Tourism dalam Perspektif Pemasaran Destinasi: Systematic Literature Review and Bibliometric Mapping Using VOSviewer
type: item
description: Gastronomic tourism has grown rapidly over the past decade and has become a strategic element in the development of tourism destinations in various countries, including Indonesia. This study aims to map scientific developments, conceptual patterns, and research gaps related to gastronomic tourism through a Systematic Literature Review (SLR) approach combined with bibliometric analysis using VOSviewer. A total of 327 Scopus-indexed articles from 2019–2025 were evaluated, and 71 articles met the inclusion criteria for in-depth analysis. The bibliometric visualization results identified five main research clusters: culinary authenticity and quality; tourist experience–satisfaction–loyalty; cultural heritage and local cuisine; supply chain sustainability; and destination marketing, including digital and social media influence. The thematic synthesis reinforces the dominant model of tourist behavior in the literature, namely that authenticity is a key determinant in shaping gastronomic experiences, which then influences satisfaction, and ultimately determines tourist loyalty to the destination, with strong support from heritage, sustainability, and digital branding variables. In addition to offering a conceptual map of global and Indonesian gastronomy research, this study identifies 15 research gaps covering issues such as multidimensional authenticity, sensory experiences, circular gastronomy, and digital influences on tourist behavior. This SLR provides theoretical contributions through the development of an integrative theoretical model, as well as practical contributions for tourism stakeholders in designing culinary-based destination strategies that are authentic, sustainable, and globally competitive.
subject: Articles
  topic: section
subject: Gastronomy Tourism
  topic: keywords
subject: Tourism Experience
  topic: keywords
subject: Food Culinary
  topic: keywords
subject: Cultural Heritage
  topic: keywords
creator: Paulina Aruan
creator: Nanang Suryadi
rights: Copyright (c) 2025 Journal of Economics and Business UBS
date: 2025-12-25
publication date: 2025-12-25
starting page: 1621
ending page: 1635.
doi: 10.52644/zgmgj151

Pemikiran Ekonomi Islam Masa Kontemporer Fase Pemikiran Yusuf Al-Qardhawi Ekonomi Islam
type: item
description: Penelitian ini berfokus pada pemikiran ekonomi Yusuf dan bertujuan untuk memahami pemikiran ekonomi Yusuf, khususnya pemikiran ekonomi Islam. Hal ini karena pemikiran dan gagasan al-Qaradhawi banyak terkandung dalam buku-buku yang ditulisnya, terutama ketika berfokus pada pembahasan ekonomi kontemporer. Bahkan karya al-Qaradhawi dalam pemikiran ekonomi termasuk dalam penelitian yang berfokus pada zakat. Selain itu, karya-karyanya tentang bunga bank, ekonomi, dan etika bisnis menjadi karya monumentalnya. Penelitian ini merupakan penelitian kualitatif berdasarkan studi kepustakaan, dengan menggunakan metode deskriptif kualitatif, yang bertujuan untuk menggambarkan atau menggambarkan realitas yang ada atau apa yang sedang terjadi atau realitas yang sebenarnya dari subjek penelitian. Hasil penelitian menunjukkan bahwa al-Qaradhawi khususnya ilmu ekonomi kontemporer sangat penting saat ini. Pada prinsipnya, segala aktivitas ekonomi yang dilakukan oleh manusia, khususnya umat Islam, selalu mengacu pada Al-Qur'an dan hadits Nabi. Kepemilikan harta tidak hanya untuk kekayaan, tetapi juga perlu dibarengi dengan akhlak atau akhlak, dan tujuan yang dimaksudkan adalah untuk menciptakan kesejahteraan umum (maslahat ummah).
subject: Articles
  topic: section
subject: Fase Pemikiran
  topic: keywords
subject: Ekonomi Islam
  topic: keywords
subject: Yusuf al-Qaradhâwȋ
  topic: keywords
creator: Saeful Anwar
creator: Arif Rohman Hakim
rights: Copyright (c) 2025 Journal of Economics and Business UBS
date: 2025-12-26
publication date: 2025-12-26
starting page: 1643
ending page: 1652
doi: 10.52644/0169mc94

How CEO Work Experience Shapes Carbon Emission Disclosure: The Role of Board Size
type: item
description: This study examines the influence of CEO work experience on carbon emission disclosure (CED) and evaluates the moderating role of board size in Indonesian listed firms. Using a quantitative approach, the research analyzes secondary data from annual and sustainability reports of 69 companies from 2019 to 2023, applying panel regression to test the direct impact of CEO work experience and its interaction with board size. The results show that CEO work experience negatively affects CED, suggesting that more experienced CEOs tend to prioritize financial outcomes and risk avoidance over environmental transparency. This conservative orientation contributes to reluctance in engaging with voluntary carbon reporting. The findings further reveal that board size significantly moderates this relationship. Larger boards strengthen the negative effect of CEO work experience, as coordination challenges and reduced monitoring effectiveness provide experienced CEOs with greater discretion to limit disclosure. This highlights the critical role of governance structures in shaping sustainability reporting outcomes. The study acknowledges limitations, particularly the focus on only two variables indicating that future research should include additional governance mechanisms and executive characteristics to obtain a more comprehensive understanding of disclosure behavior. Practically, the results suggest that firms and regulators need to reconsider board composition to ensure effective oversight capable of counteracting managerial conservatism and supporting transparent carbon reporting. Overall, this study contributes to the literature by integrating executive attributes with governance dynamics, providing new evidence on how board size can influence the transparency of environmental disclosures in emerging markets such as Indonesia.
subject: Articles
  topic: section
subject: Carbon Emission Disclosure
  topic: keywords
subject: CEO Work Experience
  topic: keywords
subject: Board Size
  topic: keywords
subject: Firm Size
  topic: keywords
subject: Return on Equity
  topic: keywords
creator: Robby Krisyadi
creator: Nestroy Dyno
creator: Budi Chandra
rights: Copyright (c) 2025 Journal of Economics and Business UBS
date: 2025-12-17
publication date: 2025-12-17
starting page: 1561
ending page: 1575
doi: 10.52644/gmtspm60

Analisa Praktik Sewa Menyewa Toko di Rest Area Tol Cipali Km 130a Dalam Perspektif Hukum Ekonomi Syariah
type: item
description: Latar belakang penelitian ini didasarkan pada praktik sewa-menyewa toko di rest area km 130A tol Cipali dalam pandangan hukum ekonomi syariah. Pokok masalah yang pertama dari penelitian ini adalah bagaimana praktik perjanjian sewa-menyewa toko antara Dinar Kencana dengan ASTRA Tol Cipali. Pokok masalah kedua yaitu Implementasi sewa-menyewa toko yang dilakukan Dinar Kencana dalam perspektif Hukum Ekonomi Syariah. Tujuan penelitian ini adalah untuk mengetahui dan memahami bagaimana Dinar kencana dengan ASTRA Tol Cipali melakukan praktik sewa-menyewa toko di rest area km 130A dan bagaimana praktik sewa-menyewa toko dalam perspektif Hukum Ekonomi Syariah. Metode penelitian yang digunakan adalah pendekatan dengan metode kualitatif dengan teknik wawancara secara mendalam kepada Pengelola Toko Dinar Kencana dan Koordinator Lapangan dari Pihak ASTRA Tol Cipali. Dengan mempelajari suatu gejala yang umum untuk mendapatkan data-data yang berlaku dilapangan mengenai masalah yang diselidiki. Metode Pengumpulan data yang digunakan adalah metode observasi, wawancara, dan dokumentasi. Penelitian ini merupakan penelitian lapangan (field research). Hasil penelitian ini adalah Sewa meyewa toko untuk diambil manfaatnya, dalam akad sewa menyewa ini dijelaskan perlu adanya persiapan sebelum menempati toko. Baik dari izin usaha, kelengkapan data pribadi, serta kempampuan untuk bisa membayar biaya sewa. Persiapan yang baik dari segi menu harus memilliki keunikan sendiri atau menu inti yang disajikan agar tidak sama dengan yang lain. Mampu mengikuti aturan baik dari pihak pemberi sewa (mu’jir) ASTRA Tol Cipali dengan penyewa toko (musta’jir) Dinar Kencana. Berdasarkan hasil penelitian ditemukan bahwa pelaksanaan praktik sewa menyewa toko yang dilakukan ASTRA Tol Cipali dengan Dinar Kencana di Rest Area KM 130A adalah praktek sewa menyewa yang sudah sesuai didasari perjanjian yang disepakati antara kedua belah pihak dan suka sama suka perjanjian tersebut tanpa ada paksaan, serta Dinar Kencan…
subject: Articles
  topic: section
subject: Praktik
  topic: keywords
subject: sewa menyewa
  topic: keywords
subject: toko rest area
  topic: keywords
subject: hukum ekonomi syariah
  topic: keywords
creator: Hanif Fathurohman
creator: Irvan Iswandi
creator: Datuk Sir Imam Prawoto
rights: Copyright (c) 2025 Journal of Economics and Business UBS
date: 2025-12-19
publication date: 2025-12-19
starting page: 1584
ending page: 1596
doi: 10.52644/sgmt8a07

Faktor-Faktor yang Mempengaruhi Adopsi Digital Banking dan Dampaknya terhadap Pengalaman Pelanggan: Systematic Literature Review 2018–2025
type: item
description: Perkembangan teknologi di era Industri 4.0 telah mendorong transformasi besar dalam sektor perbankan melalui penerapan layanan perbankan digital (digital banking). Layanan ini tidak hanya mengubah cara nasabah berinteraksi dengan bank, tetapi juga membentuk ulang pengalaman pelanggan dalam konteks kenyamanan, kecepatan, keamanan, dan personalisasi layanan. Penelitian ini bertujuan untuk meninjau secara sistematis literatur ilmiah terkait dampak penggunaan perbankan digital terhadap pengalaman pelanggan. Metode yang digunakan adalah Systematic Literature Review (SLR) dengan pendekatan PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses). Sumber data diperoleh dari beberapa basis data seperti Scopus, ScienceDirect, Emerald Insight, dan Google Scholar dengan rentang tahun publikasi 2018–2025. Artikel yang memenuhi kriteria inklusi kemudian dianalisis berdasarkan definisi konseptual, dimensi variabel, serta temuan empiris yang relevan. Hasil tinjauan menunjukkan bahwa perbankan digital memberikan kontribusi positif terhadap peningkatan pengalaman pelanggan, khususnya dalam aspek kemudahan akses, kecepatan layanan, konsistensi antar kanal, dan rasa aman dalam transaksi. Namun, tantangan terkait kepercayaan dan adopsi teknologi masih menjadi faktor penting yang perlu diperhatikan oleh perbankan di era digital. Studi ini memberikan kontribusi teoretis berupa sintesis definisi konseptual antara digital banking dan pengalaman pelanggan, serta arah penelitian masa depan dalam konteks transformasi digital perbankan.
subject: Articles
  topic: section
subject: perbankan digital
  topic: keywords
subject: era industri 4.0
  topic: keywords
subject: pengalaman pelanggan
  topic: keywords
subject: tinjauan sistematis
  topic: keywords
subject: PRISMA
  topic: keywords
creator: Marniwati Marniwati
creator: Nanang Suryadi
rights: Copyright (c) 2025 Journal of Economics and Business UBS
date: 2025-12-19
publication date: 2025-12-19
starting page: 1597
ending page: 1609
doi: 10.52644/33vnyq19

Corporate Governance Failures in State‑Owned Enterprises: Evidence from the Aviation Sector
type: item
description: *]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id="a8c5b557-0002-4c92-a96f-77770542c9cb" data-testid="conversation-turn-52" data-scroll-anchor="true" data-turn="assistant"> Governance weaknesses continue to persist in Country X’s state-owned aviation enterprise despite the presence of robust statutory frameworks governing public financial management and corporate accountability. This study aims to examine the underlying factors that contribute to the continued failure of governance implementation and to analyze how forensic accounting mechanisms can strengthen accountability and oversight. A qualitative case study approach was employed, utilizing in-depth interviews with policymakers, external auditors, and internal control personnel. These primary data were triangulated with secondary sources, including supreme audit institution reports, internal governance documents, and relevant governance statutes such as PFM-X and PEG-X. The findings reveal three key issues underlying persistent governance failures: selective enforcement of statutory regulations, centralized oversight structures with limited effectiveness, and uneven internal control systems—strong in payment authorization but weak in procurement processes, asset management, and record-keeping practices. Furthermore, political interference and limited digital traceability exacerbate the gap between formal regulations and actual implementation. The study concludes that embedding forensic accounting tools—such as digital audit trails, trigger-based investigative reviews, and continuous auditing systems—can significantly enhance transparency, deter misconduct, and shift compliance from procedural formality to substantive enforcement. These findings highlight the strategic role of forensic accounting in improving governance quality and accoun…
subject: Articles
  topic: section
subject: Accountability
  topic: keywords
subject: Corporate Governance
  topic: keywords
subject: SOEs
  topic: keywords
subject: Aviation
  topic: keywords
subject: Forensic Accounting
  topic: keywords
creator: Tatenda Matuza
creator: Aria Farah Mita
rights: Copyright (c) 2025 Journal of Economics and Business UBS
date: 2025-12-17
publication date: 2025-12-17
starting page: 1576
ending page: 1583
doi: 10.52644/f278hw40

https://www.jurnal.ubs-usg.ac.id/index.php/joeb/article/view/2891
type: item
title: Pengaruh Strategi Pemasaran, Kebijakan Pemerintah, Dan Kinerja Karyawan Terhadap Peningkatan Profitabilitas Perusahaan Dengan Volume Penjualan Sebagai Variabel Intervening di PT ANTAM Tbk UBPP Logam Mulia
description: PT ANTAM Tbk UBPP Logam Mulia is one of the leading precious metal producers and traders in Indonesia. Despite the fluctuations in world gold prices, the company was still able to record an increase in sales volume. This study aims to analyze the influence of marketing strategies, government policies, and employee performance on company profitability, with sales volume acting as a mediating variable. The quantitative method was used with a Structural Equation Modeling approach based on Partial Least Squares (SEM–PLS) using SmartPLS, involving 90 internal respondents as well as secondary data as support. The research instrument has met the validity and reliability requirements, with AVE values ≥ 0.5, Composite Reliability ≥ 0.7, and HTMT < 0.90. The results show that marketing strategies, government policies, and employee performance have a positive and significant influence on sales volume, but do not have a direct effect on profitability. Sales volume has been shown to mediate the relationship between these three variables and profitability significantly, indicating that increased profitability can only be achieved if marketing strategies, government policy support, and employee performance succeed in increasing sales volume. These findings provide practical implications for the management of PT ANTAM Tbk UBPP Logam Mulia to focus on strengthening marketing strategies, optimally utilizing government policies, and improving employee competencies to drive sales, which ultimately increases the company's profitability in a sustainable manner.
subject: Articles
  topic: section
subject: strategi pemasaran konten
  topic: keywords
subject: Kebijakan Pemerintah
  topic: keywords
subject: Kinerja Karyawan
  topic: keywords
subject: Volume Penjualan
  topic: keywords
subject: Profitabilitas Perusahaan
  topic: keywords
subject: PT ANTAM Tbk UBPP Logam Mulia
  topic: keywords
creator: Arum Rachmanti
creator: Agus Sudigdo
rights: Copyright (c) 2025 Journal of Economics and Business UBS
date: 2025-12-04
publication date: 2025-12-04
starting page: 1487
ending page: 1500.
doi: 10.52644/9167m605

Pengaruh Digital Transformation Dan Alliance Management Capability Terhadap Supply Chain Competitive Performance dengan Moderasi Environmental Uncertainty
type: item
description: Penelitian ini bertujuan untuk menganalisis bagaimana Digital Transformation, Alliance ManagementCapabilities, dan Supply Chain Capabilities berpengaruh terhadap Supply Chain Competitive Performance, serta mengevaluasi peran moderasi dari Environmental Uncertainty. Penelitian ini dilakukan pada perusahaan-perusahaan freight forwarding menggunakan pendekatan kuantitatif dengan model analisis Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa Alliance Management Capabilities memiliki pengaruh positif dan signifikan terhadap Digital Transformation dan Supply Chain Capabilities. Selain itu, Digital Transformation secara signifikan meningkatkan empat dimensi utama Supply Chain Capabilities, yaitu Information Exchange, Activity Integration, Collaboration, dan Responsiveness. Sementara itu, Information Exchange, Activity Integration, dan Responsiveness memberikan dampak positif yang signifikan terhadap Supply Chain Competitive Performance, sedangkan Collaboration tidak memberikan pengaruh signifikan. Penelitian ini juga menemukan bahwa Environmental Uncertainty tidak memoderasi hubungan antara Digital Transformation dan Supply Chain Competitive Performance. Temuan ini menegaskan pentingnya pengelolaan aliansi strategis dan transformasi digital dalam memperkuat kapabilitas rantai pasok dan meningkatkan daya saing operasional perusahaan. Penelitian ini memberikan wawasan strategis bagi pelaku industri logistik untuk mengoptimalkan sinergi antar mitra, memperluas adopsi teknologi digital, dan meningkatkan kapabilitas rantai pasok dalam menghadapi tantangan bisnis yang dinamis.
subject: Articles
  topic: section
subject: Digital Transformation
  topic: keywords
subject: Alliance Management Capability
  topic: keywords
subject: Supply Chain Capability
  topic: keywords
subject: Supply Chain Competitive Performance
  topic: keywords
subject: Environmental Uncertainty
  topic: keywords
creator: Imam Reza Dharmawan
creator: Radityo Fajar Arianto
rights: Copyright (c) 2025 Journal of Economics and Business UBS
date: 2025-12-15
publication date: 2025-12-15
starting page: 1547
ending page: 1560
doi: 10.52644/g23vh037

Systematic Literature Review: Green Marketing and Consumer Behaviour terhadap Purchase Decision
type: item
description: This study presents a systematic literature review examining the relationship between green marketing and consumer behaviour toward environmentally friendly purchase decisions. The primary objective is to identify the factors influencing green purchase intention and behaviour and to understand how green marketing strategies encourage consumers to choose sustainable products. Analysis of international studies reveals that environmental awareness, consumer knowledge, green brand image, trust in companies, and social influence are dominant factors shaping consumers’ green purchase intentions. Most of the reviewed studies employed quantitative approaches such as Structural Equation Modelling (SEM) and Partial Least Squares (PLS-SEM), grounded in theories like the Theory of Planned Behaviour (TPB) and Behavioural Reasoning Theory (BRT). The findings demonstrate that effective green marketing strategies not only enhance purchase intention but also strengthen long-term brand loyalty and corporate image. However, a persistent gap between intention and actual behaviour—the green gap—is often attributed to high prices, scepticism toward green claims, and limited consumer education. Consequently, companies should implement authentic, transparent, and sustainability-focused green marketing strategies to build consumer trust and promote more environmentally responsible consumption behaviour.
subject: Articles
  topic: section
subject: Green marketing
  topic: keywords
subject: consumer behaviour
  topic: keywords
subject: purchase decision
  topic: keywords
subject: sustainability
  topic: keywords
subject: green behaviour
  topic: keywords
creator: Dhimas Mahardhika
creator: Nanang Suryadi
rights: Copyright (c) 2025 Journal of Economics and Business UBS
date: 2025-12-15
publication date: 2025-12-15
starting page: 1530
ending page: 1546
doi: 10.52644/c56xwb66

Implementasi Scatter Plot Dan Fault Tree Analysis Sebagai Upaya Meningkatkan Keunggulan Daya Saing Berkelanjutan (Studi Kasus Di Pt. X Pada Cacat Jahitan Rusak)
type: item
description: The garment industry is a strategic sector that contributes significantly to the national economy, but still faces challenges especially in quality. This study aims to identify the causes of broken stitch at PT. X and formulate improvement to increase sustainable competitive advantage. The method used is Scatter Plot to analyze the relationship between production and broken stitches, and Fault Tree Analysis (FTA) to find the root cause of the problem. The results of the Scatter Plot analysis indicate a fairly strong positive linear relationship between production volume and the number of broken stitches, with an average defect proportion of 0.423% throughout 2023. Meanwhile, FTA identified five main factors causing defects: materials, machines, people, methods, and the environment. The dominant factors coming from the quality of raw materials, inadequate machine maintenance, operator negligence, and irrelevant SOPs. Based on these findings, improvement efforts are focused on strengthening material quality standards, regular machine maintenance, operator training, and optimizing the work environment. This study concludes that the application of Scatter Plot and FTA can reduce the level of broken stitches, improve product quality, reduce rework costs that prevent penalty payments that could potentially harm the company, which leads to increased sustainable competitive advantage.
subject: Articles
  topic: section
subject: Scatter Plot
  topic: keywords
subject: Fault Tree Analysis
  topic: keywords
subject: Broken Stitches
  topic: keywords
subject: Sustainable Competitive Advantage
  topic: keywords
creator: Kalfajrin Kurniaji
creator: Reza Suriansha
rights: Copyright (c) 2025 Journal of Economics and Business UBS
date: 2025-11-24
publication date: 2025-11-24
starting page: 1459
ending page: 1472
doi: 10.52644/j0t6sy88

Perancangan Prototipe Sistem Informasi Akuntansi Berbasis Web Untuk Implementasi Sak Ep Pada Koperasi Syariah Nurul Amal Bandung
type: item
description: Cooperatives in Indonesia play a strategic role in national economic development, particularly in promoting rural economic growth and job creation. However, many cooperatives still face serious challenges in terms of governance, transparency, and financial accountability. Based on 2024 data, around 40% of the 131,617 cooperatives in Indonesia are inactive or face administrative and financial problems. These issues highlight the importance of implementing financial reporting systems that comply with applicable accounting standards. Since the issuance of the Regulation of the Minister of Cooperatives and SMEs No. 2 of 2024, all cooperatives are required to prepare financial statements based on the Financial Accounting Standards for Private Entities (SAK EP) starting January 1, 2025. This study aims to design a web-based Accounting Information System (AIS) prototype to support the implementation of SAK EP at Koperasi Syariah Nurul Amal Bandung. The research employs the System Development Life Cycle (SDLC) approach using the Waterfall model, consisting of the stages of requirement analysis, system design, implementation, and testing. The results of this study produce a web-based AIS prototype consisting of transaction, general journal, ledger, and financial report modules in accordance with the SAK EP format. The implementation of this prototype is expected to improve the efficiency, transparency, and financial accountability of cooperatives, thereby supporting good governance in line with sharia principles and the latest accounting standards.
subject: Articles
  topic: section
subject: Accounting Information System
  topic: keywords
subject: SAK EP
  topic: keywords
subject: Sharia Cooperative
  topic: keywords
subject: Web-Based System
  topic: keywords
subject: Prototype
  topic: keywords
creator: Muhammad Asril Maulana
creator: Eko Siswo Adi Sahputra
creator: Egi Ahmad Baihaqi
creator: Andika Bagus Saputra
rights: Copyright (c) 2025 Journal of Economics and Business UBS
date: 2025-12-15
publication date: 2025-12-15
starting page: 1501
ending page: 1509
doi: 10.52644/hwqa7489

Peran Teknologi Blockchain, AI, dan ERP dalam Memperkuat Transparansi dan Akuntabilitas Lembaga Sektor Publik Syariah: Sebuah Analisis Literatur Sistematis
type: item
description: Lembaga sektor publik syariah, khususnya entitas keuangan sosial yang mengelola Zakat, Infaq, Sedekah, dan Wakaf (ZISWAF), menghadapi tantangan persisten seperti defisit kepercayaan publik, inefisiensi operasional, dan opasitas data akibat ketergantungan pada sistem manual, yang diatasi dalam penelitian ini melalui tujuan untuk mengidentifikasi, menganalisis, dan mensintesis literatur ilmiah mengenai peran transformatif teknologi modern—khususnya Enterprise Resource Planning (ERP), Blockchain, dan Artificial Intelligence (AI)—dalam memperkuat transparansi dan akuntabilitas, semuanya berdasarkan kerangka Maqasid al-Sharia guna menjamin keselarasan dengan prinsip etis Islam. Menggunakan metodologi Tinjauan Literatur Sistematis (Systematic Literature Review/SLR) yang terstruktur, penelitian ini menyaring literatur dari basis data bereputasi pada periode 2015 hingga 2025, menghasilkan temuan utama yang menunjukkan bahwa adopsi teknologi melampaui peningkatan efisiensi semata menjadi keharusan etis yang berakar pada perlindungan kekayaan komunitas (hifz al-mal), di mana Blockchain membangun kepercayaan mutlak melalui sistem tak tergoyahkan yang memungkinkan transparansi waktu nyata dan AI memfasilitasi audit kepatuhan syariah otomatis beserta deteksi kecurangan untuk menjaga integritas proses keuangan. Namun demikian, sintesis ini mengungkap dikotomi signifikan antara logika kapitalis global dalam teknologi tersebut dan logika sosio-religius lembaga syariah, sehingga menimbulkan tantangan adaptasi budaya yang memerlukan modifikasi sensitif untuk selaras dengan nilai-nilai Islam. Selain itu, kesenjangan penelitian yang teridentifikasi menekankan kebutuhan mendesak akan kerangka etis yang kuat, dataset syariah terstruktur yang esensial untuk pelatihan model AI tanpa bias, serta evolusi peran Dewan Pengawas Syariah (DPS) menjadi auditor algoritma yang proaktif untuk memastikan kepatuhan berkelanjutan dan keadilan. Kesimpulannya, artikel ini berkontribusi kerangka konseptual…
subject: Articles
  topic: section
subject: Akuntansi Syariah
  topic: keywords
subject: Akuntansi Sektor Publik Syariah
  topic: keywords
subject: Blockchain
  topic: keywords
subject: Artificial Intelligence
  topic: keywords
subject: ERP
  topic: keywords
subject: ZISWAF
  topic: keywords
subject: Maqasid al-Sharia
  topic: keywords
subject: Akuntabilitas
  topic: keywords
subject: Transparansi
  topic: keywords
creator: Fajri Hidayat
rights: Copyright (c) 2025 Journal of Economics and Business UBS
date: 2025-12-15
publication date: 2025-12-15
starting page: 1510
ending page: 1529
doi: 10.52644/bk6jxk15

Membangun Kinerja Usaha UMKM di Tembalang: Peran Pembiayaan Alternatif, Artificial Intellegence, dan Kualitas Pengelolaan Keuangan
type: item
description: UMKM memegang peranan kunci dalam perekonomian Indonesia, namun masih menghadapi tantangan dalam akses pembiayaan, adopsi teknologi digital, dan kualitas pengelolaan keuangan, termasuk di Kecamatan Tembalang yang memiliki jumlah UMKM terendah di Kota Semarang. Penelitian ini bertujuan untuk menganalisis pengaruh pembiayaan alternatif, artificial intelligence (AI), dan kualitas pengelolaan keuangan terhadap kinerja usaha UMKM, baik secara parsial maupun simultan. Metode yang digunakan adalah kuantitatif verifikatif dengan analisis regresi linear berganda pada sampel 210 pelaku UMKM di Tembalang. Hasil penelitian membuktikan bahwa pembiayaan alternatif, AI, dan kualitas pengelolaan keuangan berpengaruh positif dan signifikan terhadap kinerja usaha, baik secara individual maupun bersama-sama. Ketiga variabel tersebut secara kolektif menjelaskan 56,5% variasi kinerja usaha. Temuan ini mengimplikasikan pentingnya sinergi antara peningkatan akses pembiayaan alternatif, percepatan adopsi AI, dan peningkatan kapasitas manajemen keuangan bagi UMKM untuk mendongkrak daya saing dan kinerja usaha mereka secara berkelanjutan.
subject: Articles
  topic: section
subject: Pembiayaan alternatif; Artificial intelligence; Kualitas pengelolaan keuangan; Kinerja usaha.
  topic: keywords
creator: Tata Cahyasari Kardiana
rights: Copyright (c) 2025 Journal of Economics and Business UBS
date: 2025-11-27
publication date: 2025-11-27
starting page: 1473
ending page: 1486
doi: 10.52644/yd6k3j52

The Effect of Liquidity and Profitability on Company Value (In Food and Beverage Sector Companies Listed on the IDX IN 20202024)
type: item
description: This study aims to determine the influence of liquidity and profitability on the value of companies in the food and beverage sector listed on the IDX in 2020–2024. The research method used is quantitative. The research population is food and beverage sector companies listed on the Indonesia Stock Exchange with an observation period of 2020–2024 totaling 10 companies and a sample of 50 sample data. This researcher uses documentation techniques and the data source is secondary data, namely data on liquidity, profitability, and company value in food and beverage sector companies listed on the IDX in 2020–2024. The researcher used the normality test, linearity test, autocorrelation test, heteroscedasticity test, multicollinearity test, t-test using the SPSS Version 20 program. The results show that there is a significant influence of Current Ratio (CR) and Return on Assets (ROA) on Company Value (NP). The implication of the results of the research for companies is that companies must continue to maintain good liquidity and profitability to increase the company's value. The company's management must pay attention to financial factors such as liquidity and profitability, even in unstable economic conditions.
subject: Articles
  topic: section
subject: Rasio Lancar (CR)
  topic: keywords
subject: Return on Assets (ROA)
  topic: keywords
subject: Nilai Perusahaan (NP)
  topic: keywords
creator: Fadli Rasam
creator: Ani Interdiana Candra Sari
creator: Muhammad Rozali
rights: Copyright (c) 2025 Journal of Economics and Business UBS
date: 2025-12-26
publication date: 2025-12-26
starting page: 1636
ending page: 1642
doi: 10.52644/vkhxsa13

The Impact of Indonesian Banks' Mergers and Acquisitions on Performance and Market Power
type: item
description: This study aims to analyze the impact of mergers and acquisitions (M&A) carried out by banks in Indonesia on market performance and strength. The wave of banking consolidation that occurred in Indonesia was driven by the encouragement from regulators to strengthen the resilience of the banking sector in Indonesia as well as the strategic goals of banks to increase their competitiveness. This study uses the staggered Difference-in-Differences (DiD) method developed by Callaway and Sant'Anna (2021), which allows comparisons between banks that have merged (treated) and banks that have not merged (control) in various different time periods. Using panel data taken from the Financial Services Authority (OJK) report for the 2017-2022 period, this study uses the variables Net Interest Margin (NIM) and Return on Equity (ROE) as indicators of profitability, BOPO as an indicator of efficiency, and the Lerner Index to measure market strength. Empirical results show that the impact of M&A on bank profitability and efficiency is heterogeneous between banks. Some banks have proven to be more efficient and more profitable after M&A, while others have experienced a decline in short-term profitability due to high integration costs and operational challenges. Nevertheless, the regression results show a consistent positive effect on market strength across the observed banks. These findings indicate that banks gain greater ability to price above marginal costs after M&A, in line with market power theory.
subject: Articles
  topic: section
subject: Mergers and Acquisitions; Bank Performance; Efficiency; Market Forces; Indonesia; Banking
  topic: keywords
creator: Kezia Jovita Tanubrata
creator: Ana Noveria
rights: Copyright (c) 2025 Journal of Economics and Business UBS
date: 2025-10-30
publication date: 2025-10-30
starting page: 1437
ending page: 1446
doi: 10.52644/aetbmj76

The Association of Service Quality with Patient Satisfaction and Loyalty: a Cross-Sectional Path Analysis in a Pediatric Outpatient Clinic
type: item
description: The quality of service is consistently related to patient satisfaction and loyalty in children's health services, where clinical competence must be balanced with the delivery of responsive, patient-centered services. Examining the relationship between service quality and patient loyalty through patient satisfaction at the Children's Polyclinic of Ananda Lubuklinggau Mother and Child Hospital (RSIA). This study is a cross-sectional survey of 100 patients/parents of patients (purposive sampling; May–June 2025) using validated instruments for service quality (based on SERVQUAL), patient satisfaction (based on PSQ derivatives), and patient loyalty (6 statements). Descriptive analysis and path analysis were carried out using SPSS version 29. All constructs were rated in the "good" category: quality of service (M = 3.60), satisfaction (M = 3.43), and loyalty (M = 3.60). Quality of service was significantly related to satisfaction (β = 0.619; p < 0.001; R² = 0.383) and loyalty (β = 0.599; p < 0.001), while satisfaction was positively correlated with loyalty (β = 0.317; p < 0.001), with the loyalty model explaining 69.5% of the variance (R² = 0.695). The mediation analysis showed that satisfaction partially mediated the relationship between service quality and loyalty, with a standardized indirect effect of 0.196 and a standardized total influence of 0.795, suggesting that service quality had the strongest relationship with loyalty. Improved responsiveness (waiting time and punctuality of doctors), waiting room comfort, availability of real-time service information, and doctor-patient communication are related to increased satisfaction and can strengthen patient loyalty. Given the cross-sectional design of the study, longitudinal studies are needed to confirm the causal relationship.
subject: Articles
  topic: section
subject: Patient Satisfaction
  topic: keywords
subject: Patient Loyalty
  topic: keywords
subject: Pediatric Outpatient Clinic
  topic: keywords
subject: Service Quality
  topic: keywords
creator: Hammam Arib Balma
creator: Sri Rochani Mulyani
creator: Rulia Rulia
creator: Taufan Nugroho
creator: Vip Paramarta
rights: Copyright (c) 2025 Journal of Economics and Business UBS
date: 2025-10-30
publication date: 2025-10-30
starting page: 1420
ending page: 1436
doi: 10.52644/kwfzan02

Building Integrity From Within: The Role Of Organizational Culture And Commitment In Preventing Fraud In Student Organizations At Universitas Islam Bandung
type: item
description: This study aims to analyze the role of organizational culture and organizational commitment in preventing fraud in student organizations at Bandung Islamic University. Fraud, which is generally associated with profit-oriented entities, can also occur in non-profit organizations such as student organizations, thereby threatening the integrity and sustainability of the organization. This study uses a verifiable method with a quantitative approach. Data were collected through a survey of 121 student organization administrators from various student organizations. Statistical analysis was performed to test the hypothesis regarding the influence of organizational culture and organizational commitment on fraud prevention. The results show that organizational culture and organizational commitment have a positive and significant effect on fraud prevention. An organizational culture that emphasizes teamwork, results orientation, and human orientation encourages ethical behavior and reduces fraudulent practices. Meanwhile, organizational commitment, which consists of affective, continuance, and normative commitment, encourages loyalty, responsibility, and compliance with organizational values, thereby strengthening fraud prevention efforts. These findings emphasize the importance of building an ethical culture and strengthening member commitment as a strategy for improving governance and transparency in student organizations.
subject: Articles
  topic: section
subject: organizational culture
  topic: keywords
subject: organizational commitment
  topic: keywords
subject: fraud prevention
  topic: keywords
subject: student organizations
  topic: keywords
creator: Hasan Nashrullah
creator: Mey Maemunah
creator: Pupung Purnamasari
rights: Copyright (c) 2025 Journal of Economics and Business UBS
date: 2025-10-10
publication date: 2025-10-10
starting page: 1313
ending page: 1323.
doi: 10.52644/n2ydyt42