Vol. 15 No. 3 (2026): Journal of Economics and Business UBS

Articles

• The Relation Between Price, Online Reviews, Consumer Trust, and Purchase Decisions for OMG Lipmatte Products on the Shopee Platform

  Pipit Putri Mayangsari, Khaerudin Imawan, Aghnia Dian Lestari

  322-329

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• Can Money Buy Advocacy? The Moderating Role of Referral Programs in B2B SAAS

  Muh Arif Mahfudin, Ngatno Ngatno

  330-336

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